INTERNET
MARKETING
Frequently Asked Questions!
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What is Internet marketing? Internet marketing, also referred to as online marketing, Internet advertising or e-Marketing, is the marketing of products or services over the Internet. What are the benefits of Internet Marketing? Benefits of Internet marketing involve: Online Branding & Promotion Targeted Traffic Revenue Generation What are the different techniques of Internet Marketing? Internet Marketing follows various techniques for promotions like Search Engine Optimization (SEO), Pay Per Click (PPC), Banner Advertising, Email Marketing. What is the difference between Organic & Inorganic listings? Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Results are on the left section of the SERP (search Engine Respond Page). Pay per click (PPC) is an advertising model used on search engines, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Results are on the right section of the SERP. What is Pay-Per-Click Advertising? Pay Per Click Advertising (PPC) is a form of online marketing that drives targeted leads to your business. PPC involves creating and placing ads in prominent positions on search engine results pages and high traffic website. Potential customers see your ad when they type a word or phrase related to your business into a search engine like Google, Yahoo, Bing or true many other premium sites that also provide contextual advertising. What is Contextual Pay Advertising? Contextual advertising (CAM) is the term applied to advertisements appearing on websites or other media, such as content displayed in mobile phones and or on site-specific contextual categories on premium web sites. Your pay-per-click ads is vertically-focused on sites of target market cost per thousand impressions. How we do it? We write an ad or ad's, set up a campaign at one or more of the Search Engines and or premium sites including social networks and mobile phones publishers. What is link popularity? Link popularity is a measure of the quantity and quality of other web sites that link to a specific site on the World Wide Web. Three ways of website linking comprise of reciprocal linking, one way linking & Multi way linking. What are one way & reciprocal links? One way linking is a hyperlink that points to a website without any reciprocal link; thus the link goes "one way" in direction. It is suspected by many industry consultants that this type of link would be considered more natural in the eyes of search engines. One Way links are also called Incoming Links or Inbound Links. Reciprocal link is a mutual link between two objects, commonly between two websites to ensure mutual traffic. What does caching & indexing of web pages mean? Search Engines like Google, Bing, Yahoo, etc takes a snapshot of each web page it examines and caches (stores) that version as a back-up. The cached version is what engine uses to judge if a page is a good match for your query. An index is a system used to make finding information easier. Search Engines use this method to create a table of relevant websites onto the server to be fetched as & when required. What are Meta tags? Meta tags are used in html page headers, and contain information about keywords and descriptions and the title of the web page. This provides search engines with the information they require, enabling your site to be catalogued. How can your website traffic be increased? Immediate Results: PPC, Pay -Per-Click, Emails and Contextual Advertising CPA (cost-per-action) used Rich Media. Long Term: SEO, PPC and Email Marketing Branding: Contextual Advertising CPM (Cost per thousand impressions) Rich Media , Email Marketing. How can Marketing Internet Strategy help your business? Our Professionals have been in the Online Marketing industry for more then 15 years
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delivering the best results in terms of creating brands & generating high quality traffic for your website. We religiously follow the 360 degree Approach to ensure every website is harnessed to its maximum potential. We have an enriched our human potential of Website Designers, Web Application Developers, IT, Content Writers, Search Engine Optimization Specialist and Pay-Per-Click Experts to work with you and your team to make sure you achieve the results you want. Our web technology full services includes everything from site design, domain name selection, hosting, online marketing campaigns, competitors and industry analysis, to guidelines and strategies.
